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Building materials

The best CRM for building materials and home centers

A building materials store sells to the big job site and to the counter customer on the same day, and each one moves at a different pace. Sellio organizes the catalog and stock, speeds up high-volume quoting, and keeps the recurring contractor close with campaigns that reactivate anyone who stopped buying.

The pains of working in this industry

What jams the day-to-day and lets business slip away.

  • No stock visibility when quoting, and the big order hits an item that ran out.
  • High-volume quoting for a contractor is slow and done item by item by hand.
  • The recurring contractor buys and vanishes, with no repurchase follow-up.
  • The customer base sits idle, with no campaign to bring back those who do not return.
How Sellio solves it, with real features

Every pain in your industry has a real product feature behind it, with no empty promise.

Pain: No stock visibility when quoting

Inventory and catalog

The catalog with stock balance sits right next to the quote, so the rep builds the big order knowing what is available and avoids promising material that ran out.

Pain: Slow high-volume quoting

Quotes and CPQ

Build the contractor quote from the catalog with volume pricing and terms, and send a complete document in minutes instead of typing it in item by item.

Pain: Recurring contractor with no follow-up

B2B and B2C contacts (person-account)

Register the contractor as a B2B account with the history of every job and purchase, and treat the counter customer as a person, each with the follow-up that fits.

Pain: Idle base with no reactivation

Marketing, campaigns, and omnichannel flows (WhatsApp via Twilio, email, SMS) and cadences

Fire off WhatsApp, email, and SMS campaigns to anyone who has not bought in months, with the right product line offer, and bring the idle base back to the counter.

Pain: Customer buys once and does not return

Loyalty

A loyalty program rewards repurchase and gives the job-site customer a reason to come back to your store instead of shopping price at a competitor.

Pain: Online store orders separate from the counter

Integrations (Shopify, WooCommerce, and others)

Connect the online store and bring its orders into the same system as the counter, with the customer and history unified across physical and digital.

The counter and the job site in one system

Volume quoting, catalog with stock, B2B and B2C customers, and service channels live together, so the rep serves the contractor and the end consumer without switching tools.

The base you already have is worth gold

With omnichannel campaigns and loyalty, Sellio turns the one-time buyer into a recurring customer, since the cheapest sale is to someone who already trusts you.

Why Sellio

Free for what serves everyone: you pay only for infrastructure usage above US$20 a month, never per seat.

All included: CRM, marketing, support, projects, AI and no-code in one system, with no stacked subscriptions.

Real no-code: build objects, fields, automations and screens your way, without depending on IT.

Trilingual (Portuguese, English and Spanish) and ready to operate in any country.

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The best CRM for building materials and home centers · Sellio