Data EnrichmentNEW
The enrichment connector queries an external data provider of your choice to complete missing company and contact details. Industry, size, job title, website, location: whatever was blank now arrives filled in, with no manual typing.
- Automatically complete company, job title, industry, size and contact data
- Enrich a single record on demand or entire batches at once
- Generic connector: use the data provider that already fits your business
Free in Sellio, you only pay for the machine
The enrichment connector is free in Sellio. You only pay for the machine, plus the subscription of the data provider you choose.
Less typing, more selling
Fields arrive filled in, so reps focus on talking to the customer instead of researching who they are.
Faster qualification
With size and industry in view, you can prioritize the right leads and route them to the right team on the way in.
Always-current base
Periodic enrichment corrects outdated details and keeps data quality high over time.
Vendor freedom
Because the connector is generic, you pick the provider with the best coverage for your region or industry.
Bring your own data-provider account: the API key is kept in an encrypted vault and never appears on screen
Vendor-agnostic: switch providers without rebuilding processes or losing history
Runs best-effort: if the provider is unreachable, the record stays usable and nothing blocks
Complete data sells more
A lead with only a name and email is hard to prioritize. Filling in industry, size and title automatically lets the team segment, route and qualify at the right moment, instead of digging through websites and social profiles.
Effortless data hygiene
Databases age: people change roles, companies move. Periodic enrichment keeps records current and cuts the rework of fixing data one by one before every campaign.
- 1
Connect your data-provider account by entering the API key, which is stored in a vault and never shown again
- 2
Choose which fields to fill and the rules for when not to overwrite existing data
- 3
Enrich records on demand with a click or schedule automatic batches
- 4
Missing fields arrive completed on the record, always best-effort so the CRM never blocks
Short form, complete record
Ask only for an email on your form and let enrichment fill in company, title and industry: less friction for the lead, more data for the team.
Smart routing
With company size populated, large accounts go straight to senior reps and the rest to the inbound team.
Pre-campaign cleanup
Run enrichment in bulk over an old list to refresh titles and companies before launching a new marketing push.
Can I use any data provider?
Yes, the connector is generic; you use the data provider that already fits your business.
Does enrichment overwrite what I already filled in?
The focus is completing what's missing, like industry, size and job title, filling in blank fields on the record.
What data does enrichment fill in automatically?
Industry, size, job title, website and location for companies and contacts.
Can I enrich a single record or also in batch?
Both: you can enrich one record on demand or entire batches at once.
Do I need to provide my own provider API key?
Yes, you bring your own provider account; the key stays in an encrypted vault and never appears on screen.
What happens if the provider doesn't respond?
Enrichment runs best-effort: if the provider fails, the record stays usable and nothing blocks.
Do I need to pay for this feature?
Enrichment is part of Sellio, which is free (infrastructure usage above US$20 per month is paid); the chosen data provider's account is separate.
Can I switch providers later?
Yes, the connector is vendor-agnostic, so you switch without rebuilding processes or losing history.
Does it work for both companies and contacts?
Yes, it completes information for both companies and contacts.