Product analytics (Mixpanel, Amplitude, Segment)NEW
Connect your Mixpanel, Amplitude or Segment and tie in-product behavior to the commercial relationship. A usage event (activated a feature, hit a limit, went inactive) reaches the CRM and becomes a signal for sales and customer success; and CRM data can enrich events on the product side. It’s the end of the wall between who uses and who sells. Integration in development now, in the bring-your-own-account model.
- Receives product events on the CRM contact.
- Sends CRM data to enrich the events.
- Real usage and pipeline united on the same person.
Free in Sellio, you only pay for the machine
Product event exchange included: you only pay for the machine and your own analytics account.
Expansion signals
Heavy feature usage becomes an upsell trigger right when the customer values the product most.
Early churn
A usage drop lights an alert in the CRM before the customer decides to cancel.
Richer analysis
With commercial data on the events, the product team segments usage by revenue and customer profile.
Bring your own analytics account: credentials in the vault, the data platform is yours.
Vendor-neutral: Mixpanel, Amplitude and Segment through the same bridge.
No CRM add-on: the event exchange is already included.
The product tells what the sale can’t see
A customer who activated the key features is an upsell candidate; one who vanished from the product is churn risk. Bringing these events into the CRM, sales and customer success act on real behavior, not guesswork.
Commercial context in analytics
Sending CRM data (plan, value, stage) to Mixpanel/Amplitude/Segment makes product analysis richer: you can segment usage by customer type and revenue, not just by raw event.
- 1
Connect your Mixpanel, Amplitude or Segment → vault.
- 2
Choose which events enter the CRM and which data goes out to analytics.
- 3
Usage events become signals on the contact.
- 4
Sales and customer success act on real behavior.
Product-led sales
Accounts hitting usage milestones become qualified opportunities for the rep to approach.
Account health
CS tracks usage from the CRM and steps in when engagement drops, before renewal.
Roadmap prioritization
The product crosses usage with revenue to prioritize what the highest-paying customers actually use.
Does it work with all three (Mixpanel, Amplitude and Segment)?
Yes, the same bridge is vendor-neutral and covers all three.
Is it receive-only or does it also send data?
Both: it receives product events on the contact and sends CRM data to enrich the events.
Is it billed separately?
No, the event exchange is already included, with no CRM add-on.
Do I need my own analytics account?
Yes, it's a bring-your-own-account model, with credentials kept in the vault.
What kind of event reaches the CRM?
Usage events like a feature activation, hitting a limit or going inactive, becoming a signal for sales and customer success.
Does it help spot churn risk?
Yes, a usage drop lights an alert in the CRM before the customer decides to cancel.
Does it help prioritize upsell?
Yes, heavy feature usage becomes an upsell trigger at the right moment.
Does the product side gain anything from sending data to analytics?
Yes, commercial data like plan and stage make usage analysis richer, segmented by customer type and revenue.
Is this integration already finished?
It's in development now, in the bring-your-own-account model.