Full comparison
Features by plan
Everything included in each plan. Software features with ~zero marginal cost; infrastructure (AI, email, storage, API) with an included cap and metered overage, nothing unlimited hiding cost.
✓ included✕ not included# limit / value
| FreeUS$0 | StarterUS$9/user/mo | ProfessionalUS$19/user/mo | EnterpriseUS$35/user/mo | UltimateUS$49/user/mo | |
|---|---|---|---|---|---|
| General & limits | |||||
| Users | 3 | ∞ per seat | ∞ per seat | ∞ per seat | ∞ per seat |
| Records (contacts/companies/deals) | 2.500 | 25.000 | 100.000 | 500.000 | ∞ |
| Standard objects & fields | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipelines | 1 | 3 | 10 | 25 | ∞ |
| Custom fields per object | ✕ | 50 | 150 | 300 | 500 |
| Custom objects | ✕ | ✕ | ✕ | 50 | 200 |
| List / Kanban views | 5 | ∞ | ∞ | ∞ | ∞ |
| Tags, favorites, trash, history | ✓ | ✓ | ✓ | ✓ | ✓ |
| 10 languages + multi-currency | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dark mode, themes | ✓ | ✓ | ✓ | ✓ | ✓ |
| Essential CRM | |||||
| Contacts, companies, opportunities | ✓ | ✓ | ✓ | ✓ | ✓ |
| B2B + B2C (individual person account) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Activities, tasks, calendar | ✓ | ✓ | ✓ | ✓ | ✓ |
| Integrated email (send/receive) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Products & catalog | ✓ | ✓ | ✓ | ✓ | ✓ |
| Quotes & proposals | ✕ | ✓ | ✓ | ✓ | ✓ |
| Sales orders | ✕ | ✓ | ✓ | ✓ | ✓ |
| Customer invoicing | ✕ | ✓ | ✓ | ✓ | ✓ |
| Contracts & subscriptions | ✕ | ✕ | ✓ | ✓ | ✓ |
| Mobile app (iOS/Android) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Productivity & data | |||||
| Public forms (form-builder) | ✕ | 3 | 10 | 25 | ∞ |
| Data import / export | ✕ | ✓ | ✓ | ✓ | ✓ |
| Automatic migration from another CRM (by AI) | ✕ | ✓ | ✓ | ✓ | ✓ |
| Dashboards | ✕ | Basic | Advanced | Advanced | Advanced |
| Custom charts | ✕ | 3 | 10 | 25 | ∞ |
| Data quality (dedup, normalization) | ✕ | ✓ | ✓ | ✓ | ✓ |
| Email templates | 1 | 10 | 50 | ∞ | ∞ |
| Email signatures | ✓ | ✓ | ✓ | ✓ | ✓ |
| Automation & processes | |||||
| Workflow automation (flows) | ✕ | ✕ | 20 active | 75 active | ∞ |
| Sales cadences | ✕ | ✕ | 20 | 60 | ∞ |
| Field / validation rules | ✕ | 5/obj | 20/obj | ∞ | ∞ |
| Blueprints (process per object) | ✕ | ✕ | 3 | 50 | 100 |
| Approvals (workflow) | ✕ | ✕ | ✕ | ✓ | ✓ |
| Assignment rules (routing) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Handoffs & internal SLA | ✕ | ✕ | ✕ | ✓ | ✓ |
| Automation dry-run | ✕ | ✕ | ✓ | ✓ | ✓ |
| Webhooks | ✕ | ✕ | 25k/day | 200k/day | 1M/day |
| Marketing | |||||
| Omnichannel campaigns | ✕ | ✕ | ✓ | ✓ | ✓ |
| Email marketing (sends/mo) | 100 | 1.000 | 5.000 | 15.000 | 20.000 |
| Landing pages | ✕ | ✕ | 5 | 20 | ∞ |
| Advanced segmentation | ✕ | ✕ | ✓ | ✓ | ✓ |
| A/B testing | ✕ | ✕ | ✓ | ✓ | ✓ |
| Journeys / marketing automation | ✕ | ✕ | ✓ | ✓ | ✓ |
| Social publishing (scheduling) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Ads & campaign ROI | ✕ | ✕ | ✓ | ✓ | ✓ |
| Growth tools (public tools) | ✕ | Basic | ✓ | ✓ | ✓ |
| Marketing Pipeline (decomposed score, UTM attribution, funnel, versioned journeys) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Marketing contacts included/month | 500 | 2.500 | 10.000 | 50.000 | 200.000 |
| Unified preference center + policy versioning | ✕ | ✕ | ✓ | ✓ | ✓ |
| Blog / CMS | ✕ | ✕ | ✓ | ✓ | ✓ |
| Custom blog domain | ✕ | ✕ | ✕ | ✓ | ✓ |
| Artificial intelligence | |||||
| Copilot (chat + actions) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Generative AI (email, summaries, narrative) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Predictive AI (churn, forecast, NBA, signals) | ✕ | ✓ | ✓ | ✓ | ✓ |
| Agentic AI (autonomous actions) | ✕ | ✕ | ✕ | ✕ | ✓ |
| PII redaction before AI | ✕ | ✕ | ✕ | ✓ | ✓ |
| AI audit (prompt+response trail) | ✕ | ✕ | ✕ | ✓ | ✓ |
| AI tokens included/mo | 200k | 600k | 1,5M | 3M | 4,5M |
| Analytics & BI | |||||
| Basic reports | ✓ | ✓ | ✓ | ✓ | ✓ |
| Advanced BI (pivot, cross-module, cohort) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Goals & gamification | ✕ | ✕ | ✓ | ✓ | ✓ |
| Forecasting (forecast) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Lead scoring | ✕ | ✕ | ✓ | ✓ | ✓ |
| ABM (target accounts, ICP fit, orchestration) + buying committee | ✕ | ✕ | ✕ | ✓ | ✓ |
| Process mining (temporal analysis) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Executive digest (AI analyst) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Scheduled reports by email | ✕ | 1 | 5 | 25 | ∞ |
| Export to data warehouse (external BI) | ✕ | ✕ | ✕ | ✓ | ✓ |
| CPQ & advanced product | |||||
| CPQ / product configurator | ✕ | ✕ | ✓ | ✓ | ✓ |
| Multi-level BOM (product structure) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Price rules & price lists | ✕ | ✕ | ✓ | ✓ | ✓ |
| Installed base (assets/serial) | ✕ | ✕ | ✓ | ✓ | ✓ |
| BOM importer (CSV) + ERP link | ✕ | ✕ | ✕ | ✓ | ✓ |
| Projects · Operations · CS | |||||
| Projects / work boards | ✕ | ✓ | ✓ | ✓ | ✓ |
| Tickets / helpdesk | ✕ | Basic | ✓ | ✓ | ✓ |
| Timesheet & hours tracking | ✕ | ✕ | ✕ | ✓ | ✓ |
| Delivery pipeline (delivery on win) | ✕ | ✕ | ✕ | ✓ | ✓ |
| Field service & geolocated visits | ✕ | ✕ | ✓ | ✓ | ✓ |
| Customer success & health score | ✕ | ✕ | ✓ | ✓ | ✓ |
| Advanced CS (renewals · QBR · success plans · adoption · CS Ops) | ✕ | ✕ | ✕ | ✓ | ✓ |
| MRR / recurring revenue | ✕ | ✕ | ✓ | ✓ | ✓ |
| Loyalty (rewards) | ✕ | ✕ | ✓ | ✓ | ✓ |
| External relationships (PRM/SRM) | |||||
| PRM, partner portal | ✕ | ✕ | ✕ | ✓ | ✓ |
| SRM/VRM, suppliers | ✕ | ✕ | ✕ | ✓ | ✓ |
| Lead distribution to partners | ✕ | ✕ | ✕ | ✓ | ✓ |
| Channel commission | ✕ | ✕ | ✕ | ✓ | ✓ |
| MDF / co-marketing | ✕ | ✕ | ✕ | ✓ | ✓ |
| Third-party risk | ✕ | ✕ | ✕ | ✓ | ✓ |
| Partner certifications | ✕ | ✕ | ✕ | ✓ | ✓ |
| RFQ / supplier quoting | ✕ | ✕ | ✕ | ✓ | ✓ |
| Security & governance | |||||
| Roles & permissions (RBAC) | Basic | Basic | Basic | Advanced | Advanced |
| SSO / SAML | ✕ | ✕ | ✕ | ✓ | ✓ |
| Audit log | ✕ | ✕ | ✕ | ✓ | ✓ |
| Field masking (PII) | ✕ | ✕ | ✕ | ✓ | ✓ |
| IP allowlist | ✕ | ✕ | ✕ | ✓ | ✓ |
| Territories | ✕ | ✕ | ✕ | ✓ | ✓ |
| Record sharing | ✕ | ✕ | ✓ | ✓ | ✓ |
| AI governance | ✕ | ✕ | ✕ | ✓ | ✓ |
| Privacy (LGPD/GDPR/CCPA) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Platform & developer | |||||
| API v1 (REST) | ✕ | ✕ | ✕ | 200k/mo | 500k/mo |
| API keys | ✕ | ✕ | ✕ | 10 | ∞ |
| MCP / OpenAPI discovery | ✕ | ✕ | ✕ | ✓ | ✓ |
| Sandbox (test environment) | ✕ | ✕ | ✕ | ✓ | ✓ |
| Marketplace / integrations | ✕ | 5 | 15 | 30 | ∞ |
| Multi-company (multi-entity) | ✕ | ✕ | ✕ | ✕ | ✓ |
| White-label / custom domain | ✕ | ✕ | ✕ | ✓ | ✓ |
| Channels & communication | |||||
| Transactional/marketing email (sends) | 100 | 1.000 | 5.000 | 15.000 | 20.000 |
| Internal team chat | ✓ | ✓ | ✓ | ✓ | ✓ |
| Live chat / website chatbot | ✕ | ✕ | ✓ | ✓ | ✓ |
| WhatsApp Business (Meta, BYO) | ✕ | ✓ | ✓ | ✓ | ✓ |
| Slack / Teams notifications | ✕ | ✓ | ✓ | ✓ | ✓ |
| Voice/SMS telephony (GoTo/Twilio, customer account) | ✕ | BYO | BYO | BYO | BYO |
| Integrations | |||||
| Google / Outlook calendar | ✕ | ✓ | ✓ | ✓ | ✓ |
| Google / Microsoft email | ✕ | ✓ | ✓ | ✓ | ✓ |
| Payments (Stripe/MercadoPago/PayPal) | ✕ | ✓ | ✓ | ✓ | ✓ |
| E-signature (DocuSign/ClickSign) | ✕ | ✕ | ✓ | ✓ | ✓ |
| Data enrichment (Leads2b etc., customer account) | ✕ | BYO | BYO | BYO | BYO |
| Zapier / external automation | ✕ | ✕ | ✓ | ✓ | ✓ |
| Data warehouse (BigQuery/Snowflake/Redshift) | ✕ | ✕ | ✕ | ✓ | ✓ |
| Enterprise ERP (SAP/NetSuite/Bling…) | ✕ | ✕ | ✕ | ✓ | ✓ |
| Backup to external storage | ✕ | ✕ | ✓ | ✓ | ✓ |
| Included per month (cost drivers) | |||||
| AI tokens included | 200k | 600k | 1,5M | 3M | 4,5M |
| Emails / mo | 100 | 1.000 | 5.000 | 15.000 | 20.000 |
| Attachment storage | 1 GB | 5 GB | 20 GB | 100 GB | 200 GB |
| API calls / mo | ✕ | ✕ | 50.000 | 200.000 | 500.000 |
| Automation runs / mo | ✕ | ✕ | 5.000 | 25.000 | 100.000 |
| Support | |||||
| Help center & community | ✓ | ✓ | ✓ | ✓ | ✓ |
| Priority support | ✕ | ✕ | ✓ | ✓ | ✓ |
| Assisted onboarding | ✕ | ✕ | ✕ | ✓ | ✓ |
| Guaranteed SLA & account manager | ✕ | ✕ | ✕ | ✕ | ✓ |