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Marketing

Capture and web tracking

Generate demand with internal landing pages, embeddable forms and pop-ups that create leads automatically, and track visitor behavior with web tracking.

  • Internal landing pages
  • Embeddable forms and pop-ups
  • Web tracking and lead distribution
  • On-site smart content: personalize by country, device and URL/UTM params
  • For known visitors (via ?cid=), personalize by their marketing list
  • Lead routing by score band: assign to the right owner by score range
Benefits

Internal landing pages

Publish capture pages right inside the platform, no separate tool required. Every visit is born connected to your CRM.

Embeddable forms and pop-ups

Paste a snippet on your site and every submission becomes a lead automatically. Zero manual entry, zero lost leads.

Round-robin distribution

New leads are split fairly across reps in rotation. Nobody gets overloaded and no contact waits.

UTM and source capture

Every lead arrives tagged with campaign, channel, and source. You know exactly what brought each opportunity.

Web tracking

See the pages a lead visited before converting and understand real intent. The context arrives with the contact.

Why Sellio

Leads land straight in the CRM, with round-robin

UTMs and source preserved for ROI

No external form plugin

On-site personalization with no external tool

From click to lead

Publish landing pages and forms that create leads automatically and distribute them round-robin.

Acquisition context

UTMs and source are saved, linking campaign to revenue so you measure real ROI.

A page that adapts to whoever arrives

Smart content swaps landing-page blocks by country, by device (mobile, tablet, desktop) and by URL/UTM params. For a known visitor (identified via ?cid=), the page personalizes by the marketing list they belong to.

Every lead to the right owner

Score-band routing distributes leads by score, so the hottest lead goes to whoever should work it now. Automatic MQL to SQL promotion keeps running alongside it.

How it works
  1. 1

    Create the landing page or form in the editor.

  2. 2

    Embed the form or pop-up on your site with a code snippet.

  3. 3

    Each submission creates a lead with UTM, source, and browsing history.

  4. 4

    The round-robin rule assigns the lead to the next rep in line.

Use cases

Paid media campaign

A landing page with UTM captures the lead and records which ad it came from, measuring return by campaign.

Exit pop-up on the blog

An exit-intent pop-up offers a resource and converts the visitor into a lead before they close the tab.

Splitting inbound duty

Round-robin distributes incoming form submissions evenly across the team, ensuring a fast first touch.

Frequently asked
What can I build with this feature?

Internal landing pages plus embeddable forms and pop-ups that all create leads automatically.

Do form submissions turn into CRM leads automatically?

Yes, every landing page, form or pop-up submission becomes a lead in the CRM with no manual entry.

Do I need an external form plugin?

No, landing pages and forms are built and published right inside the platform.

How are new leads distributed to reps?

Through round-robin, so new leads are split fairly across the team and nobody gets overloaded.

Does it track the campaign or channel a lead came from?

Yes, every lead arrives tagged with UTM, campaign and source so you can measure real ROI.

Can I see what pages a visitor browsed before converting?

Yes, web tracking shows the pages visited before conversion, giving context on their real interest.

Do I need coding skills to publish a landing page?

No, landing pages and forms are published directly from the platform, no code required.

Is this feature included in the free plan?

Yes, the product is free to use, it stays free only while the month's infrastructure usage always stays below US$20; once you go over, you pay the month's consumption.

Can I use it to measure a paid media campaign?

Yes, a landing page with UTM capture records exactly which ad brought the lead, so you can measure return by campaign.

Try it at no cost

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Capture and web tracking · Sellio