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How no-code works (objects, fields and metadata)

Why you can adapt the CRM on your own, without programming, and how to think about that flexibility.

In many systems, changing a record type requires a programmer and a new release. Not here. Objects, fields and values are treated as configuration. When you create or change a field, the system starts displaying it, validating it and including it in forms, lists, the board and exports automatically.

What this means in practice

  • Need to store companies' tax IDs? Create a "Tax ID" field and it shows up instantly.
  • Does your funnel have different stages? Edit the Stage field's values to match your own phases.
  • Want a new object, like "Contracts" or "Properties"? Model it as a custom object.
  • Team changed? Create a new access role and define what it sees, object by object.
Example: A real estate agency creates the "Property" object with the fields Address, Area, Price and Status, and starts managing properties in the same CRM, alongside Contacts and Opportunities.
Example: A consulting firm changes the opportunity's "Type" field to contain "Project", "Retainer" and "Training", and the board and reports immediately reflect that reality.

How to approach modeling

  1. List the "cards" your business uses (objects).
  2. For each card, list the data you need to store (fields).
  3. Identify the choice fields (lists) and their values (e.g. Stage, Status, Industry).
  4. Define who accesses what (roles).
💡 Think first about "what cards do I need?" and "what data does each one have?". The system builds the rest for you: the screens, the validation and the exports.

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How no-code works (objects, fields and metadata) · Sellio