Plans and licenses
How subscriptions and plan limits work.
The CRM is licensed by subscription. Each plan unlocks features and sets limits, such as the number of users, records and custom objects.
Features are governed by "plan entitlements". When you reach a limit, the system warns you and blocks the action until the plan is upgraded.
Example: If the plan allows 5,000 records and you hit the limit, creating the next record is blocked with a warning until you upgrade the plan.
Each organization's license is managed by the platform Master, who can change the plan, adjust seats and block or unblock usage. A blocked license prevents that organization's users from accessing the system.