AutomotiveThe CRM that understands stores, inventory and payments
Selling vehicles is unlike selling anything else: inventory is physical, a VIN only sells once, customers decide by the monthly payment, and your next sale is already sitting in your database. SellioCRM Automotive was built for that reality: the vehicle appears in four distinct roles over a shared catalog (spec, in-stock unit, customer interest and the car they own today), the operation respects the group, store and team hierarchy, and desking computes the payment from the price or the price from the payment. It’s almost a purpose-built CRM for the industry, without pretending to be your DMS: mirrored data arrives with an as-of date and source system, and the relationship stays where it belongs.
The vehicle in 4 roles
Catalog spec, physical VIN unit, customer interest and the vehicle they own today. Four objects over one shared catalog, never free text, so interest becomes a real search and the current car becomes the next sale.
Group, store and team
By default, every user sees only the stores they belong to. Cross-store visibility is an explicit rule you configure, so the group grows without mixing inventories or customer books.
Real desking
Payment from the price or price from the payment (reverse calculation), with down payment, trade-in, payoff and interest. Saved scenarios are recomputed on the server, so the number you present is always the right number.
Speed to lead
First-contact SLA per interest, a queue of breached leads and a one-click mark-as-contacted. Whoever answers first sells first, and the dashboard shows who’s letting leads go cold.
Everything inside
Real product modules, ready on day one. No empty promise: every item below exists and operates today.
Per-store inventory with VIN
Every physical unit is a record with a validated VIN (check digit), a status and a price, always scoped to the stores the user can see.
- 17-character VIN validated by check digit, unique across your operation
- Clear statuses: available, reserved, in negotiation, sold, unavailable
- Spec catalog (make, model) kept separate from physical units
- You can only add vehicles to stores you have access to
- Cost and recon in a restricted class: salespeople don’t see it by default
Reservations that never double-sell
A VIN only sells once. Reservations use three layers of protection and were tested under real concurrency: eight simultaneous attempts, one wins.
- At most one active reservation per vehicle, enforced in the database
- Reserve, cancel (releases the vehicle) and convert (sells) in one click
- Pessimistic lock + optimistic version + partial uniqueness
- Expiration date ready for time-boxed reservations
Direct and reverse desking
Negotiation happens on the payment. Compute the payment from the price, or find the maximum financeable amount for the payment your customer can afford.
- Monthly payment with down payment, trade-in, trade payoff and monthly rate
- Reverse calculation: from target payment to maximum financeable amount
- Total interest and financed amount always visible
- Scenarios saved per customer, recomputed on the server
- Math in cents, no rounding surprises
Interests and speed-to-lead
A customer interest points to a spec, a VIN or structured criteria, never a loose text field. And every interest carries a first-contact SLA.
- Interest as a query against the catalog: spec, unit or criteria
- First-contact SLA with a minute-by-minute queue of breached leads
- Idempotent mark-as-contacted straight from the queue
- Everything filtered by the user’s store scope
Test drives
Schedule, track and record the outcome of every test drive, per store and per salesperson.
- Scheduling with customer, salesperson and optional vehicle
- Outcomes: completed, no-show, cancelled
- Store-scoped lists with visibility rules applied
- History linked to the customer record
Repurchase and equity mining
Your next sale is already in your database. The customer’s current vehicle feeds a repurchase score based on age, mileage and equity.
- Customer-owned vehicle with payoff mirrored with an as-of date
- 0 to 100 repurchase score from age, high mileage and equity
- Explained factors: age, high mileage, positive or negative equity
- Ranked candidates per store, ready for outreach
- Without a valuation provider the score stays honest: age and mileage, nothing invented
Operations dashboard
The numbers a manager checks every morning, always scoped to the stores they can access.
- Vehicles by status and active reservations
- Active leads and leads past the first-contact SLA
- Inventory by status at a glance
- Numbers cover only the stores visible to the user
Stores, profiles and access
Stores come from your organizational units and gain an automotive profile: type, brand, franchise and source DMS.
- Store types: dealership, used only, multibrand, service, BDC
- Brand or OEM and DMS reference per store
- Members per store: non-members don’t see the inventory
- Cross-visibility rules are explicit and never transitive
Governance built in
Industry rules enforced in the engine, not in a slide deck.
Store scope on every query
Per-store isolation is the default, not the exception. Inventory, interests, reservations, test drives and the dashboard all pass through the same visibility filter, and cross-visibility never propagates on its own between stores.
Cost is restricted data
Vehicle cost and recon live in a restricted class salespeople don’t see by default. Deal margin is a conversation for people with the right role.
An honest mirror of your DMS
SellioCRM doesn’t invoice, doesn’t issue repair orders and isn’t the accounting authority over inventory. Every mirrored figure carries an as-of date and source system, so you always know where a number came from.
A VIN only sells once
Reservations with database-level locking and a real concurrency test. Two teams can’t sell the same car, not even by accident.
Plus the whole SellioCRM
The vertical adds to the complete platform, in the same system and with no extra subscriptions.
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Learn more →Put your automotive operation on a CRM built for it
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