Retail & E-commerceThe CRM that knows every shopper, from anonymous to loyal
In retail, 95% of visitors arrive anonymous, events pile up by the millions and your e-commerce platform already owns the checkout. SellioCRM Retail & E-commerce embraces that reality: it builds a unified shopper profile that relinks anonymous history the moment someone identifies, stores events in a month-partitioned layer with materialized aggregates (no screen ever queries the raw data), mirrors customers, orders, shipments and carts from your platform (Shopify first) and acts back through idempotent, permissioned delegated actions. On top of that: segmentation with preview, lifecycle journeys, cart recovery, configurable loyalty and a hard rule for contact pressure. It’s almost a purpose-built CRM for retail, one that adds to your platform instead of competing with it.
A real shopper 360
A golden record with preferences, households to avoid duplicate outreach, and consent per channel and purpose. Identity goes from anonymous to identified with merges that are always reversible.
Scale without strain
Events live in a month-partitioned table with automatic partition creation, retention and materialized aggregates. No screen reads the raw layer, so volume grows and the experience doesn’t degrade.
Mirrors the platform, acts with authority
The CRM is not your store: it mirrors with an as-of date and source system, and acts back through idempotent delegated actions with permission and a trail. Shopify first, on a neutral adapter.
Segments that trigger journeys
Versioned segmentation over aggregates, with a preview before saving and incremental evaluation. Entering or leaving a segment becomes an event that starts or stops the right journey.
Everything inside
Real product modules, ready on day one. No empty promise: every item below exists and operates today.
Identity from anonymous to identified
Pre-login behavior is never lost: when a visitor identifies, their history relinks to the customer without rewriting a single event.
- Strong identifiers (external account, loyalty) and weak ones (email, phone, device) treated differently
- Retroactive relinking: anonymous history appears on the profile at the next rebuild
- Reversible customer merges, with unmerge and a full log
- Never a risky automatic merge on a shared family email or phone
- Households to deduplicate outreach within the same home
Commerce mirror, Shopify first
Customers, orders, shipments, carts, returns and inventory synced with per-version idempotency, backfill and nightly reconciliation.
- Idempotent sync: duplicate or out-of-order events become a no-op
- Orders with line items, taxes and shipping mirrored in cents
- Shipments with carrier, tracking and proactive delay detection
- Historical backfill plus reconciliation that logs the drift
- Every mirrored figure carries an as-of date and source system
Segmentation with preview
Define segments with combinable rules, see the count and a sample before saving, and let entries and exits trigger journeys.
- Combinable and/or/not rules, validated, never executing user code
- Preview with count and sample over aggregates, before you save
- Incremental per-customer evaluation on top of full rebuilds
- Entries and exits recorded with dates and emitted as events
- Versioned segments: definitions change with history
Campaigns, coupons and attribution
Marketing with the four numbers that decide the purchase: attributed revenue, ROI, recovery and repeat rate.
- Coupons with value, cart minimum, per-customer limits and a margin floor
- Anti-abuse: redemptions counted per customer and per order, no double counting
- First-touch, last-touch and multi-touch attribution, models coexist
- The attribution model is always declared next to the number
- ROI and ROAS per campaign, with cost and attributed revenue
Recovery, repeat purchase and subscriptions
Revenue that quietly leaks becomes action queues: abandoned carts, back-in-stock, shipping delays and at-risk subscriptions.
- Abandoned carts detected and marked recovered along with the revenue
- Waitlists with back-in-stock alerts and notification anti-spam
- Proactive shipping-delay outreach before the complaint arrives
- Subscriptions with pause, skip cycle, dunning and save offers
- Referrals with two-sided rewards and self-referral fraud protection
- Subscription MRR, ARR and churn computed on your data
Contact pressure
The biggest risk in retail CRM is talking too much. Here, contact governance is a hard rule, not a good intention.
- Consent per channel and purpose, with opt-outs respected
- Suppressions, timezone-aware quiet hours and frequency capping
- Transactional messages never blocked by a marketing opt-out
- Priority between competing journeys: one wins, the others wait
- A send ledger that backs the frequency cap
Loyalty, reviews and voice of the customer
Loyalty configured per operation, and customer feedback turned into action.
- Configurable loyalty: a native immutable ledger with tiers, points per order and redemption
- Reviews with moderation, photos, verified purchase and sentiment
- NPS and CSAT with period summaries
- Problem-product detection from concentrated negative reviews
- Risk and fraud signals with a trust score and a blocklist for human review
Analytics, cohorts and recommendations
Retail’s long-term numbers, cohorts, LTV and repeat rate, plus explainable recommendations and deterministic A/B tests.
- Cohorts by acquisition month: customers, repeat purchases and revenue
- Average LTV, repeat purchase rate and CAC payback
- Explainable recommendations: bought together, similar, bestsellers as fallback
- Out-of-stock items filtered from recommendations automatically
- Deterministic A/B: the same customer always lands in the same variant
- Personalization slots per surface with priorities
Governance built in
Industry rules enforced in the engine, not in a slide deck.
Merges are always reversible
Unifying two profiles never destroys data: identities move, the log keeps the before, and unmerge undoes it. Original events are never rewritten.
Delegated actions with authority and a trail
The CRM never touches your platform on its own: every action back is idempotent, passes through permissions and records who asked and when.
Contact governed by a hard rule
Consent, suppression, quiet hours and frequency caps are checked on every send. Transactional gets through, marketing behaves.
Scale with isolation
Month-partitioned events, materialized aggregates and per-organization isolation in the database. One customer’s volume never becomes another’s problem.
Plus the whole SellioCRM
The vertical adds to the complete platform, in the same system and with no extra subscriptions.
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Learn more →Give your retail a CRM that understands shoppers, scale and recurrence
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