Agribusiness

Growers, farms and fields · the physical base of the vertical

Before selling any input you have to know who the grower is, where they plant and how much. This page covers how to register a grower, an economic group, a portfolio, a farm and a field, and how to record each field's planting plan for each season, which is the data that produces expected volume and consumption potential.

Why a grower is not just a contact

In agribusiness the buyer is a person or a company, but what drives the purchase is the land: two growers with the same revenue have very different potential depending on acreage, crop and yield. That is why the vertical keeps the grower separate from the commercial contact. The grower carries farms, fields and a season plan, and can be linked to a contact or company already on file so the relationship is not duplicated.

Registering the grower

Open the Agribusiness menu and go to the Growers tab.
Enter the name, choose whether it is a person or an organization and, if you use one, the tax identification.
Pick the economic group, if the grower belongs to one. The group ties together several legal entities of the same family or holding.
If you like, link the grower to a company or contact in the CRM so the commercial history stays in one place.
Enter the segment, if that is how you classify your base.
Save. The status starts as active, and you can change it to prospect or inactive later.

The grower list filters by portfolio, economic group, status and segment. Almost every tab in the vertical asks for the grower first: potential, visits, prescriptions, quotes, credit, barter, grain, compliance, lots and agronomic cases.

Economic group and portfolio

The economic group answers the question of how much this customer really buys when they show up under three different names. The portfolio answers a different one: who covers whom. You create the portfolio, name the agronomist responsible for it and assign growers to it. The Portfolio tab uses that to compare the season target against what the portfolio actually delivered.

Farms and fields

On the Fields tab, pick the grower and create the farm with a name, municipality, region and, if you use one, the environmental registry code.
Inside the farm, create each field with a name, crop and declared area in hectares.
If you have the field's boundary, enter the geometry. The Map tab will then draw the field and calculate the footprint of your base.
A field can be edited later: name, crop and declared area can all be changed.

💡 The declared area is the size of the field. Planted area is something else and lives in the season plan, because a 200-hectare field can have 150 planted one season and 200 the next.

The field plan for each season

This is the record that makes everything else work. For each combination of field and season you enter the crop, the planted area in hectares and the expected yield per hectare, with the matching unit. The system calculates the expected volume by multiplying area by yield. If the area or the yield is missing, it does not invent one: the volume stays empty.

Pick the field and the season.
Enter the crop, the planted area and the expected yield per hectare.
Pick the unit for the yield (bags per hectare, tonnes per hectare, whatever you use).
Save. Saving the same field and season combination again updates the plan instead of creating a second one.
As the cycle moves on, change the status from planned to planted and then to harvested.

Example: Santa Rita Farm has field T3 with 340 declared hectares. In the Corn 2026/27 season the grower plants 280 hectares at an expected yield of 9.5 tonnes per hectare. The plan stores 280 and 9.5, and the expected volume comes out as 2,660 tonnes. The following season they plant 340 hectares of soybeans in the same field, and the old plan stays intact for comparison.

Where this data gets used

Potential: the engine multiplies the planted area by the crop's technology package rates to estimate how much input that grower consumes in the season.
Quotes: a per-hectare quote uses the area to turn a rate per hectare into a total volume.
Map: fields with geometry are drawn out, and the season heat map shows where the planted area is.
Traceability: a lot can point to its field of origin, and that link is the first event in the chain.
Dashboard: the season's planned area is the sum of the planted areas across the field plans.

Permissions and cautions

Any user with access to the Agribusiness module and write permission can register a grower, a farm and a field.
Deleting a field also removes its season plans. If the goal is simply to stop using it, change the status instead of deleting.
Deleting a grower is a heavy action: they own visits, quotes, contracts and lots. Prefer marking them inactive.
Each organization sees only its own growers and fields.

Open this article inside the system →