SellioCRM vs ActiveCampaign

ActiveCampaign is one of the best marketing and email automation platforms on the market, with very deep segmentation and flows. The sales CRM, though, is a secondary product: it charges per seat on top of the contact-based price, has no free plan (only a trial) and its focus is not being a complete CRM.

SellioCRM already brings CRM and marketing together, without charging per contact or per seat, and is free forever.

Side by side

An honest, point-by-point comparison. Plans and prices change often; data verified in 2026.

What matters	SellioCRM	ActiveCampaign
Pricing model	Free forever. You only pay for the infrastructure you use, above US$20 a month.	The price scales by number of contacts; the sales CRM is a separate plan or add-on, per seat.
Charges per user?	Never. Unlimited users, no per-seat cost.	Yes, for the sales CRM, on top of the contact-based marketing cost.
Free plan	Yes, the full product, forever, no card required.	No free plan, only a free trial.
All-in-one?	Everything included: sales, marketing, support, projects, AI, telephony, invoices, commissions, inventory, portals and BI.	Excellent at marketing and email; the CRM is secondary and it does not cover support, projects or inventory.
No-code	Total: objects, fields, automations, blueprints and canvas, no coding.	A very strong marketing automation builder.
AI included	Included: copilot, agents, notetaker, generative AI and forecasting.	AI features arriving gradually.
Languages	Portuguese, English and Spanish.	Broad multi-language support.
Pricing transparency	Total: you see exactly what the machine consumes, always in US$.	Public prices, but the real cost stacks contact tiers and sales seats.

Pricing model

SellioCRMFree forever. You only pay for the infrastructure you use, above US$20 a month.

ActiveCampaignThe price scales by number of contacts; the sales CRM is a separate plan or add-on, per seat.

Charges per user?

SellioCRMNever. Unlimited users, no per-seat cost.

ActiveCampaignYes, for the sales CRM, on top of the contact-based marketing cost.

Free plan

SellioCRMYes, the full product, forever, no card required.

ActiveCampaignNo free plan, only a free trial.

All-in-one?

SellioCRMEverything included: sales, marketing, support, projects, AI, telephony, invoices, commissions, inventory, portals and BI.

ActiveCampaignExcellent at marketing and email; the CRM is secondary and it does not cover support, projects or inventory.

No-code

SellioCRMTotal: objects, fields, automations, blueprints and canvas, no coding.

ActiveCampaignA very strong marketing automation builder.

AI included

SellioCRMIncluded: copilot, agents, notetaker, generative AI and forecasting.

ActiveCampaignAI features arriving gradually.

Languages

SellioCRMPortuguese, English and Spanish.

ActiveCampaignBroad multi-language support.

Pricing transparency

SellioCRMTotal: you see exactly what the machine consumes, always in US$.

ActiveCampaignPublic prices, but the real cost stacks contact tiers and sales seats.

Why SellioCRM

CRM and marketing together, no scaling by contact

In ActiveCampaign, the price climbs by contacts and the CRM is separate. In SellioCRM sales and marketing are already together and you never pay per contact.

Free forever

ActiveCampaign only offers a trial. In SellioCRM the full product is free forever, no card.

A real CRM, not secondary

SellioCRM is a complete CRM with sales, support, projects, invoices, inventory and BI, on top of marketing.

AI already included

In SellioCRM, copilot, agents, notetaker, generative and forecasting are already included.

Where they shine

👏

ActiveCampaign's email automation engine

ActiveCampaign has one of the most powerful and flexible marketing and email automation engines on the market, with advanced segmentation and very detailed flows. For teams that put email marketing at the center, it is excellent.

Even so, SellioCRM is better

Even with that email engine, SellioCRM wins for most

ActiveCampaign shines at marketing, but the CRM is secondary, charges per seat and scales by contacts. SellioCRM already brings a complete CRM with marketing included, without charging per contact.

While ActiveCampaign scales the price by contacts, in SellioCRM you never pay per contact.
Where the ActiveCampaign sales CRM is a plan or add-on per seat, in SellioCRM users are unlimited.
While ActiveCampaign has no free plan, SellioCRM is free forever.
Where the ActiveCampaign CRM is secondary, SellioCRM is a complete CRM with sales, support, projects, invoices, inventory and BI.
While ActiveCampaign AI is arriving gradually, in SellioCRM copilot, agents, notetaker and forecasting are already included.
Where invoices, commissions and inventory are not part of ActiveCampaign, in SellioCRM they are already built in.
While customer portals and telephony are out of scope for ActiveCampaign, in SellioCRM they are already included.
Where the real ActiveCampaign cost stacks contact tiers and seats, in SellioCRM you only pay for the infrastructure, always in US$.
While ActiveCampaign is primarily marketing, SellioCRM covers the whole cycle in the same product.