SellioCRM vs Keap

Keap (formerly Infusionsoft) combines CRM, marketing automation and payments for small businesses, focused on campaigns and email. In exchange, it is relatively expensive, has no free plan (only a trial) and the price scales by number of contacts and users.

SellioCRM brings marketing, sales, support and much more included, without charging per contact or per seat, and is free forever.

Side by side

An honest, point-by-point comparison. Plans and prices change often; data verified in 2026.

What matters	SellioCRM	Keap
Pricing model	Free forever. You only pay for the infrastructure you use, above US$20 a month.	Per plan, scaling by contacts and users; historically with an onboarding fee.
Charges per user?	Never. Unlimited users, no per-seat cost.	Yes, and the cost also grows with contact volume.
Free plan	Yes, the full product, forever, no card required.	No free plan, only a free trial.
All-in-one?	Everything included: sales, marketing, support, projects, AI, telephony, invoices, commissions, inventory, portals and BI.	CRM plus marketing automation and payments; it does not cover projects or inventory.
No-code	Total: objects, fields, automations, blueprints and canvas, no coding.	A strong automation builder, but with a learning curve.
AI included	Included: copilot, agents, notetaker, generative AI and forecasting.	Newer AI features.
Languages	Portuguese, English and Spanish.	Interface aimed mainly at English.
Pricing transparency	Total: you see exactly what the machine consumes, always in US$.	Public prices, but the cost grows by contacts, users and onboarding.

Pricing model

SellioCRMFree forever. You only pay for the infrastructure you use, above US$20 a month.

KeapPer plan, scaling by contacts and users; historically with an onboarding fee.

Charges per user?

SellioCRMNever. Unlimited users, no per-seat cost.

KeapYes, and the cost also grows with contact volume.

Free plan

SellioCRMYes, the full product, forever, no card required.

KeapNo free plan, only a free trial.

All-in-one?

SellioCRMEverything included: sales, marketing, support, projects, AI, telephony, invoices, commissions, inventory, portals and BI.

KeapCRM plus marketing automation and payments; it does not cover projects or inventory.

No-code

SellioCRMTotal: objects, fields, automations, blueprints and canvas, no coding.

KeapA strong automation builder, but with a learning curve.

AI included

SellioCRMIncluded: copilot, agents, notetaker, generative AI and forecasting.

KeapNewer AI features.

Languages

SellioCRMPortuguese, English and Spanish.

KeapInterface aimed mainly at English.

Pricing transparency

SellioCRMTotal: you see exactly what the machine consumes, always in US$.

KeapPublic prices, but the cost grows by contacts, users and onboarding.

Why SellioCRM

Marketing included, no scaling by contact

In Keap, growing the base raises the bill. In SellioCRM campaigns and flows are already included and you never pay per contact.

Free forever, no paid onboarding

Keap only offers a trial and usually charges for onboarding. In SellioCRM the full product is free forever, no card.

Far beyond marketing

Beyond campaigns, SellioCRM brings sales, support, projects, invoices, inventory and BI in the same place.

AI already included

In SellioCRM, copilot, agents, notetaker, generative and forecasting are already included, with no premium plan.

Where they shine

👏

Keap's marketing automation for small business

Keap is a reference in marketing automation for solopreneurs and small businesses: campaigns, email, forms and payments tied end to end. For those who want to automate sales and marketing in a single package, it delivers well.

Even so, SellioCRM is better

Even with that automation, SellioCRM wins for most

Keap has strong automation, but it is expensive, scales by contacts and has no free plan. SellioCRM brings marketing and automation included, without charging per contact, inside a complete and free product.

While Keap scales the price by number of contacts, in SellioCRM you never pay per contact.
Where Keap has no free plan and usually charges for onboarding, in SellioCRM the full product is free forever.
While Keap charges per user on top of contacts, in SellioCRM users are unlimited.
Where Keap focuses on marketing and payments, SellioCRM brings sales, support, projects, invoices, inventory and BI.
While Keap AI is newer and narrow, in SellioCRM copilot, agents, notetaker and forecasting are already included.
Where Keap has a known learning curve, SellioCRM is built for the ordinary user to do it alone.
While Keap is aimed mainly at English, SellioCRM speaks Portuguese, English and Spanish.
Where invoices, commissions and inventory are not part of Keap, in SellioCRM they are already built in.
While the Keap cost grows with contacts, users and onboarding, in SellioCRM you only pay for the infrastructure, always in US$.